Online reputation is the sum of all materials published online about an individual, brand or company. While forums and social media can hardly be controlled, a strong online presence will make any potential crisis that easier to handle.
Being active and involved in one's field, addressing issues publicly and having several websites to publish controlled content will allow a company to deal most effectively with a crisis.
Conseils & Mandats monitors internet activity and provides a first-level response to emerging reputation problems. The most important is to build a strong online presence before any crisis occurs, to deal with it appropriately and mitigate its effects over time.